In December, while bitter cold settles across the northern half of the USA, it’s nice and toasty here in The Sunshine State.
And as Christmas passes and New Year’s Eve approaches, online searches for last minute deals on flights and hotels spike according to a recent Think with Google study.
Last Minute Deals on Holiday Travel
The spike in searches for last minute deals in late December is a bit surprising. Why are people searching for travel at the end of the year when, traditionally, this is a very busy time and a time for reflection and renewal? Could this bump in travel searches be explained simply? Afterall, this time of the year is a time of planning, a time of resolution-making.
Does this spike in searches for last minute travel deals actually result in a spike in travel bookings?
It is not surprising that these searches are not the peak of searches throughout the year though. That actually occurs near mid-summer when children are not bound to school and families take vacations. But for some reason, there is a significant increase in searches for last minute deals in late December.
But guess what: Florida destinations are not on the search list. At the end of the year, folks around the country are not searching for last minute deals to destinations in Florida. Instead, they’re looking to go to, among other (cold) places, Las Vegas and New York. That was doubly surprising.
We, however, are undeterred in our belief that Florida is the travel destination. And you can find, without a lot of searching, last minute deals on flights and hotels right here in The Sunshine State.
When you subscribe to our Last Minute Deals list below, you won’t have to search for deals on last minute charter flights… We’ll email you.